Eduauraa
2020
Eduaurra + ZEE5
Making quality learning accessible through digital experiences
Overview
Designing a scalable K–12 learning platform that simplifies course discovery, delivers engaging learning experiences, and helps students build consistent learning habits through structured digital education
Eduauraa is a K–12 e-learning platform that provides curriculum-aligned video lessons, live classes, practice tests, quizzes, and interactive learning content for students across India
Problem
Making digital learning engaging and easy to navigate
Students often struggled to find the right courses, maintain learning consistency, and track their academic progress across a growing content library. The platform needed to simplify course discovery, organize curriculum-based learning paths, and create an engaging experience that encouraged students to complete lessons, practice regularly, and return to the platform consistently across web and mobile devices.
Research
Understanding how students consume digital learning
User Research
To understand the learning ecosystem, interviews were conducted with students, parents, teachers, mentors, and business stakeholders. The research focused on identifying learning behaviors, engagement patterns, content accessibility, and the challenges faced while using online education platforms.
Research Goals
Understand how students consume digital learning content.
Identify barriers in completing online courses.
Improve content discoverability and navigation.
Increase learning engagement and retention.
Simplify communication between students, parents, and mentors.
Create a scalable learning experience for multiple stakeholders.
User
Count
Age
Students (Class 6–12)
15
11–18
Parents
10
32–48
Teachers
6
28–50
Mentors
4
24–40
Sales & Counselling Team
3
25–38
Product & Business Team
4
Internal
Key Questions
Students
How do you currently study online?
Which platforms do you use?
What makes you stop watching a lecture?
How do you revise before exams?
What motivates you to complete a course?
Parents
How do you track your child's learning?
What information do you need most?
What concerns you about online education?
What would make you renew a subscription?
Teachers & Mentors
What are students struggling with?
Which topics generate the most doubts?
How should progress be measured?
What tools help improve engagement?
Research Insights
Students
✔ Prefer short, chapter-wise videos.
✔ Lose interest in lectures longer than 20–25 minutes.
✔ Want instant doubt solving.
✔ Need chapter tests after every topic.
✔ Like visual explanations and animations.
Parents
✔ Want regular progress updates.
✔ Need exam preparation reports.
✔ Prefer one dashboard for attendance, scores, and learning progress.
✔ Want to know where children are spending learning time.
Teachers
✔ Need visibility into student performance.
✔ Require analytics for weak chapters.
✔ Need easier ways to upload and organize learning content.
User Personas
Persona 01 — Student
Name: Aarav Sharma
Age: 15
Class: Grade 10
Location: Delhi
Device: Android Mobile
Goals
Prepare for board exams.
Score above 90%.
Clear scholarship exams.
Learn difficult concepts visually.
Needs
Chapter-wise videos
Practice tests
Doubt solving
Progress tracking
Pain Points
Long boring lectures
Difficult navigation
No revision support
Too much content
Quote
"I want to quickly find the topic I'm looking for instead of searching through long videos."
Persona 02 — Parent
Name: Mr. & Mrs. Mehta
Age: 41
Occupation: Business Owners
Goals
Monitor learning progress
Improve exam performance
Ensure consistent study habits
Needs
Progress reports
Attendance
Parent notifications
Performance analytics
Pain Points
No visibility into daily learning
Hard to judge subscription value
Unsure if child actually studies
Persona 03 — Teacher
Name: Priya Gupta
Age: 34
Occupation: Physics Teacher
Goals
Improve learning outcomes
Reduce repetitive doubt sessions
Track class performance
Needs
Student analytics
Assessment reports
Organized content library
Pain Points
Manual tracking
Limited student engagement
Difficult content management
Persona 04 — Mentor
Name: Rahul Verma
Age: 29
Role: Academic Mentor
Goals
Guide students
Resolve doubts quickly
Improve retention
Needs
Student history
Learning progress
Scheduled mentoring sessions
Pain Points
Lack of learning context
Poor communication tools
Persona 05 — Business Stakeholder
Name: Neha Kapoor
Role: Product Manager
Goals
Increase subscriptions
Improve course completion
Increase retention
Improve engagement
KPIs
DAU/MAU
Watch time
Course completion
Subscription renewals
Referral rate
Cohort Analysis
New Users (0–7 Days)
Goals
Explore courses
Watch first lecture
Understand platform
Opportunities
Guided onboarding
Personalized recommendations
Welcome tutorials
Active Learners (1–3 Months)
Goals
Complete chapters
Take assessments
Attend live classes
Needs
Progress tracking
Study reminders
Daily recommendations
Exam Preparation Users
Goals
Practice MCQs
Mock tests
Revision
Needs
Previous year papers
Weak topic analysis
Performance insights
Premium Subscribers
Goals
Maximize subscription value
Needs
Mentor sessions
Exclusive courses
Downloads
Scholarship content
Information Architecture
User Flow:
Login
↓
Dashboard
↓
Choose Subject
↓
Select Chapter
↓
Watch Video
↓
Attempt MCQ
↓
View Solution
↓
Track Progress
↓
Continue Next Chapter
Ideation
Structuring learning around the student's journey
Based on research findings, I mapped end-to-end learning flows from course discovery to lesson completion. Wireframes explored different approaches for organizing subjects, chapters, video lessons, quizzes, and progress tracking while reducing friction between learning sessions and encouraging continuous engagement.
Designs
Creating a seamless digital classroom
The final experience featured structured course catalogs, chapter-wise learning modules, interactive video lessons, live class access, quizzes, progress tracking, personalized recommendations, and responsive layouts across web and mobile. Alongside the product experience, I contributed to visual design, reusable UI components, and brand consistency to create a cohesive learning ecosystem.
Lessons
Designing for long-term learner engagement
This project reinforced that successful e-learning products go beyond content—they create structured, motivating learning experiences. I learned how information architecture, progress visualization, and intuitive interactions can improve course completion, increase learner engagement, and make large educational content libraries easier to navigate. It also strengthened my ability to design scalable learning products across multiple platforms.
